CULTURE
Derived from the Latin phrase “Sine Cura” which translates to “without worry”, Sicure is a lifestyle brand built around the philosophy of "the war on worry”. We reject the culture of anxiety and unnecessary pressure in exchange for living a lighter life. Our community focuses on our goals and dreams while blocking out the overwhelming amount of distractions that try to hinder our potential. We’ll always resort back to the idea of taking life less seriously. We know that it's important to take risks and push yourself outside of your comfort zone, and there's no reason to get anxious or worried over defining moments because, believe it, the story is already written. If you can see it clearly in your mind and you believe it, you already have it.
We understand that luxury streetwear is meant to be an experience. Not clothing, but wearable art...
STORY
I started this brand in the middle of my junior year of high school when I was 17 years old. At this age, I would tend to get so caught up in seemingly minor situations that, in the moment, felt like the world was weighing on my shoulders. Nothing made me more anxiety-ridden than all of the talk and build up of college, tests, presentations, jobs, social life, and I found myself caught up in the same struggle that I see in so many other young adults in todays world. I needed an outlet, and after years of this unnecessary stress, I had finally found something that I love. I put countless hours and energy into this brand, whether that be researching, designing, pitching, working on social media, and I truly want nothing in return other than to share my passion with whoever is willing to hear it, and in doing so I hope to inspire others along the way.
THE SIGNATURE
When I’m stressed, I always doodle. My whole life, the doodles I’ve always compiled have mostly been layered variations of circles, squares, and triangles. I guess I just like the simpleness of them. Recently, when I catch myself doodling during stressful times in my life, my shapes have served as a reminder to think about and approach certain situations like a child. When you’re a kid, you’re fearless, unfiltered and determined. You have not yet been exposed to rules or judgement. You’re spontaneous and dream bigger than any adult ever could. I believe it’s so important to learn how to value and practice this childhood innocence.
I’ve made a promise to myself that as I progress in art and in life, I will keep this value close to my heart, continuing to build off of my childlike sense of creativity and wonder, hoping to bring a fresh perspective to a world full of serious adults.
FUTURE
As our brand grows, so does our quality of product. Although I started as a mere digital designer, as I've grown in this industry I've come to realize the importance of providing the highest quality products and experiences to our customers. I can assure you that every detail inside our world gets triple checked to ensure that our family is satisfied. Comfort, attention to detail, and creativity are the three pillars that our brand was built on. Join our community and take control of your mind. Don't stress over the little things!
-Ari Dreilinger | Owner & Founder
